Put yourself out there

The early stages of your business aren’t the time to spin your wheels, polishing everything towards some goal of “perfection”. When you’re just starting out, everything’s a prototype, including your brand, your website, and your messaging.

I can help you put something out there that’s just professional enough so you can start getting valuable feedback, finding out what’s working, what’s not. Then I can help you respond, iterate, and shift, being agile and iterative as you improve your business bit by bit.



I’m co-founder of The Determined, a creative strategy collective. We work with entrepreneurs and innovators creating audacious solutions to humanity’s gnarliest challenge — reversing global warming and restoring our oceans, arctic, and soil.

Fighting climate change is one area where we don’t have time to spin our wheels. So I teach processes I’ve learned during my years in tech startups in Silicon Valley to help these organizations move faster and leaner.

My background is in UX design for web and mobile software, and before my time in Silicon Valley’s tech industry, I worked at a branding agency in Seattle.

I’m also a longtime chronic illness warrior, so I’ve honed methods where I can be more productive with less effort out of necessity.

Now as a consulting strategic designer, I help entrepreneurs in the early stages of their businesses save time and effort by embracing rapid prototyping & testing early.

I understand that creativity is a non-linear process that takes experimentation and courage, and I have the tools to help you get through all the twists and turns.

I believe we can all be badass powerhouses of creativity, and in fact we owe it to ourselves and to every living creature on this planet to persevere. That’s why I’m doing everything I can to make that true for myself and to share how I’m doing it so others can do the same.